#CasosDeÉxito: Juan Valdez Café (Colombia)

Área 52, agencia colombiana que forma parte de nuestra Red Internacional de agencias, nos comparte este caso de éxito en el cual trabajaron con el café “Juan Valdez”.

Reto

Dar a conocer la nueva línea Vainilla Gourmet a los consumidores de los Cafés Juan Valdez, de una forma creativa, divertida e interactiva.

Estrategia

Nos apalancamos en los beneficiaros del origen de la vainilla para generar recordación de la nueva línea de vainilla gourmet. Para esto entregamos unas orquídeas (de donde viene la vainilla) en origami o fragancia a vainilla mientras dábamos datos curiosos como “la vainilla riene antioxidantes que retardan el envejecimiento.

Resultados

Se realizó la actividad en 8 ciudades: Bogota, Cali, Medellín, Manizales, Pereira, Cartagena, Barranquilla, Bucaramanga). Impactando a más de 2 mil personas por ciudad, con un total de impacto de 16 mil personas a nivel nacional, promoviendo el consumo del producto.

 

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36 thoughts on “#CasosDeÉxito: Juan Valdez Café (Colombia)”

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