#CasosDeÉxito: Semana Santa con Corona

Área 52, agencia colombiana que forma parte de la Red Internacional de Agencias de Dickins & Asociados, nos comparte este caso de éxito que hicieron para Corona.

El Reto

Posicionar la marca y generar ventas en Cartagena durante las vacaciones de Semana Santa y Junio 2012.

Estrategia

Hicimos del tradicional grupo vallenato de playa un grupo hecho a la medida de la marca para maximizar su impacto y recordación.

Resultados

Revuelo total en las playas donde se hizo la activación, incrementando las ventas regionales de temporada y creación de vínculo emocional con la propuesta de valor de la marca..

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