#CasoDeÉxito: Agua limpia para los niños / Panamá

Stratego, agencia de Panamá que forma parte de nuestra Red de Agencias, nos comparte este caso de éxito que trabajó para la agencia internacional Procter & Gamble.

El Reto:

Dentro de su programa “Agua Limpia para los Niños” y en conmemoración al Día Mundial del Agua (2017), P&G deseaba realizar una acción diferenciadora en Panamá de un proyecto que tiene 9 años desarrollándose en el país y causar un verdadero impacto tanto en los líderes de opinión como en la opinión pública.


Desarrollar una campaña para potenciar los resultados de “Agua Limpia para los Niños” a través de una embajadora del Programa (figura reconocida a nivel local) y un socio estratégico como lo es el Grupo Rey.

Invitar a los medios de comunicación a vivir la experiencia del programa. Los periodistas invitados al evento de lanzamiento de la campaña podían realizar los 5 pasos para transformar el agua contaminada en agua limpia (experiencia sensorial).

Sumar a la comunidad a ésta iniciativa incentivando a los consumidores de productos como Ariel, Pantene, H&S, Gillette, y Pampers, a que por 1 producto adquirido, P&G donaba a su vez 1 litro de agua limpia para nuestras comunidades.


  • Más de 20 periodistas vivieron la experiencia sensorial (utilizando los sobres purificadores y realizando el proceso de purificación) y publicaron sus vivencias acerca del programa.
  • Se lograron 47 publicaciones entre medios digitales, prensa escrita, revistas, radio y televisión, con un total de 16,538,964 impresiones, en periodo de marzo a abril 2017.
  • El video de realidad virtual creado en Panamá se utilizó para promocionar el programa en otros países de Centroamérica, logrando reconocimiento por parte de la oficina central de P&G en Cincinnati.
  • El video también se utilizó en acciones de comunicación interna con los colaboradores de P&G quienes pudieron vivir la experiencia de realizar la purificación del agua a través de la realidad virtual.
  • Se utilizaron los lentes de VR y el video como parte de la campaña con consumidores en algunos de los supermercados en los que se activó la campaña.
Share on Facebook
Tweet about this on Twitter

40 thoughts on “#CasoDeÉxito: Agua limpia para los niños / Panamá”

  1. certainly like your web-site however you have to take a look at the spelling on several of your
    posts. Several of them are rife with spelling
    problems and I to find it very bothersome to tell the reality nevertheless I’ll definitely come again again.

  2. I like what you guys are up too. This sort of clever work and coverage!
    Keep up the great works guys I’ve included you guys to my own blogroll.

  3. Hello just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Firefox.
    I’m not sure if this is a formatting issue or something to do with web browser compatibility but I thought I’d post to let you
    know. The style and design look great though! Hope you get the problem fixed soon. Kudos

  4. I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get got an impatience over that you wish be delivering the following.
    unwell unquestionably come further formerly again as
    exactly the same nearly very often inside case you shield this

  5. I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you?
    Plz answer back as I’m looking to design my
    own blog and would like to find out where u got this from.

  6. Pretty section of content. I just stumbled upon your blog and in accession capital to assert that I get in fact enjoyed account your
    blog posts. Anyway I will be subscribing to your augment and even I achievement you access consistently

  7. It is not my first time to pay a quick visit this web page, i am visiting this
    site dailly and obtain fastidious facts from here

  8. Wow that was odd. I just wrote an incredibly long comment but
    after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over
    again. Anyways, just wanted to say excellent blog!

  9. My developer is trying to convince me to move to .net
    from PHP. I have always disliked the idea because
    of the costs. But he’s tryiong none the less. I’ve been using WordPress on a variety of websites for
    about a year and am worried about switching to another platform.
    I have heard good things about blogengine.net.
    Is there a way I can import all my wordpress content into it?
    Any kind of help would be greatly appreciated!

  10. Hi, I do think this is an excellent site. I stumbledupon it 😉 I’m going to come back once again since i have book marked
    it. Money and freedom is the greatest way to
    change, may you be rich and continue to guide other people.

  11. Hi, I think your website might be having browser compatibility issues.
    When I look at your blog site in Firefox, it looks fine but when opening
    in Internet Explorer, it has some overlapping. I just wanted to give you a quick
    heads up! Other then that, amazing blog!

  12. I was recommended this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my problem.
    You are amazing! Thanks!

  13. Hello! Quick question that’s completely off topic. Do you know how to make your site
    mobile friendly? My website looks weird when browsing from my iphone.
    I’m trying to find a template or plugin that might be able to correct this
    problem. If you have any recommendations, please share.


  14. I am regular reader, how are you everybody? This piece of writing
    posted at this web site is actually fastidious.

  15. This design is wicked! You certainly know how to keep
    a reader entertained. Between your wit and your videos,
    I was almost moved to start my own blog (well, almost…HaHa!) Excellent job.
    I really loved what you had to say, and more than that, how you presented it.
    Too cool!

  16. Hello there I am so thrilled I found your site, I really found you by error, while I was looking on Bing for something
    else, Regardless I am here now and would just like to say cheers for a marvelous post and a all round
    enjoyable blog (I also love the theme/design), I don’t have time to
    go through it all at the moment but I have bookmarked it and
    also included your RSS feeds, so when I have time I will be back to read more, Please do keep up the fantastic b.

  17. I love what you guys tend to be up too. This kind of clever work and exposure!
    Keep up the terrific works guys I’ve added you guys to

  18. Pingback: Google
  19. Normally I do not read post on blogs, but I wish to say that this write-up very forced me
    to check out and do it! Your writing taste has
    been amazed me. Thanks, quite great post.

  20. Hey there! This is kind of off topic but
    I need some help from an established blog. Is it hard to set up your own blog?
    I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about making my own but I’m not sure where to start.
    Do you have any ideas or suggestions? With thanks

  21. I simply want to say I am just newbie to weblog and definitely savored this web site. Very likely I’m planning to bookmark your website . You actually come with terrific articles and reviews. Kudos for revealing your website.

  22. After looking at a number of the blog articles on your website, I really appreciate your technique of blogging. I book-marked it to my bookmark website list and will be checking back in the near future. Please visit my web site as well and tell me your opinion.|

  23. I will immediately clutch your rss as I can’t to find your email subscription link or e-newsletter service. Do you have any? Kindly permit me recognise so that I may subscribe. Thanks.|

  24. fantastic points altogether, you just gained a new reader. What would you suggest in regards to your submit that you simply made a few days ago? Any sure?|

  25. I just want to tell you that I am beginner to weblog and absolutely loved this blog. Probably I’m likely to bookmark your blog . You definitely have beneficial posts. Thanks a bunch for sharing your blog.

Deja un comentario

Tu dirección de correo electrónico no será publicada.